Media Buying Secrets: 7 things the media (or your agency) will never tell you…
Smarter media buying is one of the easiest ways to improve the bottom line. Why? Because advertising costs are usually one of the largest components of the marketing budget. Yet most companies (and...
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Geo-Containment: Growing Organic Traffic Effectively
When a person performs a search on Google, his or her location affects organic search results tremendously. Google and other search engines constantly access the location of searchers and localize...
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Radio Jingles: When to Use them and What Makes them Effective
Matt Sager We’ve all heard them. Those catchy little tunes that get stuck in your head all day that you start singing for no reason whatsoever. Jingles have always been an effective way to get your...
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Why Digital Radio is a Valuable Addition to Your Advertising Mix
Lindsay Hamill Digital radio is a popular addition to the radio landscape that offers more targeted advertising opportunities for companies who want to reach a specific audience. For businesses and...
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Which Lead Generation Strategy Works Best?
Luke Steinkopf “What’s the best way to get leads?” Considering we’ve generated more than 1.6 million leads for our customers, I hear this question practically every day. Of course, the answer depends...
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Google Awards Premier Partner Agency Status to Mediagistic
Hansel Merchor Mediagistic recently has been promoted from being a Google Partner to being a Premier Google Partner. According to Google Product Management Director Richard Holden, “In order to become...
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Why a Good Account Manager is Vital to Your Ad Campaign
Maritza Bermudez They say you can’t judge a book by its cover, but you can judge an advertising campaign by its account manager. They’re the proverbial face of the account, and other than your digital...
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Group Advertising 101: Increasing the Reach of Your Ad Budget
Geri Persiano-Vukas If you’ve never heard of group advertising, you may want to read this. It’s a special kind of partnership between companies in the same industry having similar advertising needs and...
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Radio Spot Length: Which is Right for Your Business?
Matt Sager To use a 30-second spot or a 60-second spot? That is the question. At least, it’s the question for businesses considering their radio advertising options. Trying to choose the right length...
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Co-Op Advertising: Q4 is Here. Use it or Lose it!
Geri Persiano-Vukas Does your business model include accruing co-op money from your distributor or manufacturer? If so, then Q4 is an important time of the year. And for any business looking to expand...
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How Creative Can Increase the ROI of Your Direct Mail Campaign
Susan Rosner Direct mail campaigns can yield an excellent return on your investment. However, this only happens when all the creative elements are aligned to ensure your message is heard loud and...
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Keeping Sales Steady: Why Advertising is Important During HVAC Slow Seasons
Megan Adair Many HVAC dealers in the Northern U.S. are predicting for a warmer winter, and they’re hesitating on initiating advertising strategies because of the uncertainty. Unfortunately, this is...
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Why You Have To “Pay to Play” on Social Media
They say the best things in life are free; that is, except when it comes to social media marketing. Yes it’s true that you need to post relevant, interesting content on a regular basis. And yes, you...
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Less is More: Simplifying Your Marketing Collateral for More Effective Messaging
Max Pomeroy Do you have a moment? We need to talk about your business’ marketing collateral. It’s crowded and cluttered, and there’s no clear visual direction. That’s a surefire way to confuse and lose...
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What is an HVAC Lead Worth?
Brantley Smith Customer acquisition is the lifeblood of any growing HVAC business. Your business needs to be filling its sales funnel with new prospects on a daily basis, or risk losing its existing...
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Do You Know what Your CSRs are Doing? Why You Need to Listen to Your Calls
Kristin Damous As your local business expands, you might start to feel more stretched out. As businesses grow, managers and CEOs become more high-level and focus on guiding the company instead of...
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Google’s “Possum” Update and How it Impacts Your Local SEO
Krystina Lisi For the past few months, Mediagistic’s local search team has been monitoring a huge local algorithm change that Google rolled out at the beginning of September. Nicknamed “Possum” by the...
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Creative Communication: How We Express the Client’s Vision Creatively
Melanie Hartman Having a clearly defined and well-communicated brand can transform the typical consumer into a loyal brand advocate. You have to tell your brand’s story in a way that’s compelling and...
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The Dos and Don’ts of Creating an Effective Direct Mail Campaign for HVAC
James Gilbert During the past 20 years, direct mail has become an under-utilized advertising channel in the HVAC industry. However, when done well and at scale, it remains among the most cost-effective...
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Google’s Expanded Text Ads Yield Great Results
Hansel Merchor For the past five months, Mediagistic’s performance marketing team has been using Google’s latest, greatest local search offering. After extensive optimization and testing of this new ad...
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